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"Mike and Jon, Jon and Mike—I've known them both for years, and, clearly, one of them is very funny. As for the other: truly one of the great hangers-on of our time."—Steve Bodow, head writer, The Daily Show
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"Who can really judge what's funny? If humor is a subjective medium, then can there be something that is really and truly hilarious? Me. This book."—Daniel Handler, author, Adverbs, and personal representative of Lemony Snicket
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"The good news: I thought Our Kampf was consistently hilarious. The bad news: I’m the guy who wrote Monkeybone."—Sam Hamm, screenwriter, Batman, Batman Returns, and Homecoming
September 05, 2009
Putting The "BS" In PBS
By: John Caruso
I happened by PBS the other day when they took a break to blandish us thusly:
Check, Please! Bay Area is looking for an underwriter!
If you are seeking a unique sponsorship opportunity for your business and want to reach a prime demographic group through multiple platforms email us today...
"Reach a prime demographic group through multiple platforms"? C'mon, guys, we're sitting right here. Can't you at least do us the courtesy of being subtle about the fact that as far as you're concerned, we're nothing but pairs of eyes for corporate sponsors? Just little nodes of potential consumption?
FAIR was warning about this trend years ago:
In a 1986 public notice, the FCC explained that "enhanced underwriting" would offer "significant potential benefits to public broadcasting in terms of attracting additional business support."
The "benefits" of making a public broadcasting system increasingly dependent on the same corporate sponsors that fund commercial TV seem dubious. Critics charge that corporate underwriting has led PBS stations to avoid controversial issues and focus too much on programming aimed at upscale audiences, to the neglect of the public they were originally intended to serve.
(For reference, "upscale audiences" = "prime demographic group".)
There was a day not that long ago when PBS's purpose was to provide, you know, broadcasting services for the public. Now that they're just selling audiences to advertisers like the rest of the corporate media, they really should change the name—though I suppose "Supplier of Prime Demographic Groups to Underwriters through Multiple Platforms" doesn't quite have the same ring (and SPDGUMP doesn't exactly roll off the tongue either).
While they're at it, maybe they should change their standard sponsorship message as well. Allow me to suggest an alternative:
This program was made possible by contributions to your PBS station from Upwardly Mobile Middle Class Consumers Like You. Thank You! But seriously, we're just as happy getting our money from ExxonMobil.
— John Caruso
Posted at September 5, 2009 10:31 AMPropaganda Broadcast Service
Posted by: Mike Meyer at September 5, 2009 11:53 AMthis show was made possible by the generous support of prime cut meat like you
(saw the exact same message. now i'm thinking we should all pitch in to create a new show for them. "this old fattened-up ego." every week another powerful person is tenderized and made a little more smug for better eatin'! and then three people cook and eat the powerful person, each in their own way, and share their thoughts about it.)
Posted by: hapa at September 5, 2009 12:21 PM"(and SPDGUMP doesn't exactly roll off the tongue either)"
What, you don't like Speedgump?
Posted by: Bolo at September 5, 2009 01:07 PMI find NPR's reports are hypnotically soothing, as opposed to hyponotically enraging. Listening to them makes me want to have an organic snack and buy a Prius.
I'm not sure whether moderates and liberals want to be soothed more than elites want them to be soothed. That's a tough call. But the Right, in contrast, clearly gets off on rage, and elites clearly like that because it's easy to manipulate.
Plus, rage and hate are energizing. While liberals are relaxing and thinking about bettering the world with organic snacks and a smaller carbon footprint, the Right can drive the agenda. And it does.
Posted by: N E at September 5, 2009 01:33 PMRecently I found out that there's a right-wing troll who comments at right-wing sites like World net daiy, etc who calls himself grimmy. So now I need to change my name;,
I'm thinking Not Grimmy (with a nod to the former Not Exactly. Even though I guess the whole name would have to be, "Not Grimmy, but I used to be grimmy, but it's a long story..."),
or grimmier-than-thou,
or I'm-just-standing-here-with-one-hand-in-my-pocket-wearing-a-Howard-Dean-T-shirt,
or PBS-tote-bag. to reflect the fact that I'm a left-wingish sort, and a unique individual.
Grimmy, I think you should take a lesson from Nissan, which for a while before that was Nissan Datsun, and before that Datsun. It's the transition that's key.
So why don't you become Not Grimmy, and then N G (if you want to nod to me so badly). You can take it from there wherever you want to go!
Posted by: N E at September 5, 2009 02:31 PMI share your frustration, John--I can't tell you the last time I watched PBS--but it's silly to blame them for catering to the people who actually pay the freight. Anybody wonder why Jon isn't posting very much these days? Because he's finally got some steady grown-up work, which ATR is not. We readers could make this Jon's full-time job if we really wanted to, but we don't, and why is that? Because we expect somebody else to pay for it, which is crap. Or maybe it's not crap--maybe it's what we want, a way to critique without responsibility.
This touches the third rail of all ATR discussions, money; not "money" in an abstract, poli-sci bullshit way, but how much is in your wallet, and what you're willing to open said wallet for. I love Bernard's posts about jazz; every one of them should have a little tag: "This post brought to you by the Trustees of Princeton University." And because that tag isn't there, we can complain bitterly about the evil that money does in the world, and how the upper classes are ruining everything--both true statements, I believe--without acknowledging that they also allow Bernard to post.
I'm expecting a thread full of gnashing of teeth about how we should adopt a BBC-style model, or how dastardly it is that our bought-and-paid-for government doesn't skim enough from for-profit television to pay for the PBS we want. That'll let everybody get their aint-it-awful progressive rocks off, and keep the Hyperliterate Grumble-Train rolling. And I'm right there with you--because it would put money in my pocket. If PBS ran right, Jon and I would be celebrating our tenth year doing some fucking awesome show for them. But it doesn't, and won't, and complaining on a really high-quality blog that only exists because the owner chooses to starve for it, is an irony worth pondering. Jon doesn't mind, but all of us who know and love the guy for himself, not just as somebody who allows you to get your gripe on, kinda do.
(This commment was brought to you by English 12-year-olds.)
Posted by: Mike of Angle at September 5, 2009 02:45 PMThe NET= the strongest propaganda machine EVER built.
Posted by: Mike Meyer at September 5, 2009 04:50 PMIn Lake County, Calif, we have local Channel Eight. Each night, it plays controversial videos, that include "Money as Debt" and Aaron Russo's "Freedom to Fascism" and often films made by the Nine Eleven Truth movement. Last night featured a program about the deadliness of the Depleted Uranium exposures to our service people and the citizens of Afghanistan and Iraq.
Difference between Channel Nine in the SF Bay area and this channel is that Channel Eight has no cooking shows. And I imagine the station manager at Channel Eight is working for free.
Posted by: Truedelphi at September 5, 2009 06:09 PMi'm tempted to say a person needs money under three conditions: boredom, infirmity, and estrangement. i feel like all are constant now because causing them in others is the easiest way to feed your own habit.
Posted by: hapa at September 5, 2009 09:41 PMIn Lake County, Calif, we have local Channel Eight. Each night, it plays controversial videos, that include "Money as Debt" and Aaron Russo's "Freedom to Fascism" and often films made by the Nine Eleven Truth movement. Last night featured a program about the deadliness of the Depleted Uranium exposures to our service people and the citizens of Afghanistan and Iraq.
Truedelphi - is this a cable channel? How in hell does it get advertising. God, I'm envious.
Posted by: catherine at September 6, 2009 11:28 AMCheck this out - hits all the points - Money Public Radio - an analysis of Minnesota Public Radio. And Managed Coverage - an analysis of how MPR is in the pocket of the corporate slime that controls health care in Minnesota.
Posted by: Rob Levine at September 7, 2009 08:33 AMMike of Angle:
Have you or Jon ever considered becoming right-wing corporate apologists? I hear the pay's better over there. And you'd totally be able to pull off a David-Horowitz-style, "I used to be a leftist, so I know just how they think..." act. Those wealthy donors really eat that shit up.
Over here, suffering from a shortage of wealthy donors. So, instead of, "Hey, let's pay for stuff we like out of our own pockets!", we get "Hey, let's tax other people to pay for stuff we like!" I hear over in England this is known as "adopting a BBC-style model" (which, incidentally gives you something completely different when you google it.)
If PBS ran right, Jon and I would be celebrating our tenth year doing some fucking awesome show for them.
Why do I find that such an unlikely possibility?
thread full of gnashing of teeth about how we should adopt a BBC-style model
I happily fork over my £100+ licence fee every year because, among other things, it allows me, on those occasions when I can actually bring myself to wonder what depths the world has sunk to at the moment, to turn on the television or the radio and not immediately vomit all over the device, which is what happens any time I visit the States and try to watch or listen to what passes for news there. It's embarrassing.
Posted by: NomadUK at September 9, 2009 07:31 AMThere was a day not that long ago when PBS's purpose was to provide, you know, broadcasting services for the public.
This really needs to be restated. Here's how it should read, as restated:
There was a day not that long ago when Mr Caruso believed PBS's purpose was to provide, you know, broadcasting services for the public.
Posted by: Fame is Not Wisdom at September 11, 2009 10:16 AMSteverino, I know that snark toward Mike of Angle made you feel all superior and shit, but it's lame. Instead of showing us that he's not on YOUR TEAM by snarking him about "right wing" stuff, how about you use logic and facts? Can you do that? Or are you too fucking impressed with NOOCy's use of that childish taunt?
Posted by: Fame is Not Wisdom at September 11, 2009 10:19 AMPBS and NPR have been stooges of the American Corporate Business world forever.
What's changed is that fascism is so brazen now in America, thanks to the DLC, Jim Carville, Rahm Emanuel and the douchenozzle Donklebunnies they put into office... dimwit Donkeys like Slick Willie Cumstain, Swillary the Swine, and Barockstar Obamiracleofhopeandchangeandshit.
The fascism is just way more obvious now... so obvious that "progressives" and "liberals" are even finding the courage to challenge NPR and PBS and sometimes, when they feel really mighty, they even have A DOUBT about The Obamessiah.
Welcome to reality, boys and girls. What's next? Glenn Greenwald admits he is the Joe Biden of the blogosphere, cribbing everyone else's thoughts as if they're his own? Neil Kinnock? Who's that?
Posted by: Fame is Not Wisdom at September 11, 2009 10:23 AM